About Us

About Mercury Road

Mercury Road has the technology in place to find the future franchisees you need to make your business soar. Mercury Road has a network of candidate acquisition programs associated with the many franchise categories available. As a result of our comprehensive coverage, we generate thousands of candidates for franchise ownership.

From these unverified leads, we match the best quality leads to your custom profile. We then process them with our unmatched system of professionalism and efficiency to identify, call-verify, and deliver the best franchise sales leads to you for follow up.

Our success is measured by the success of our clients. We are confident that our leads will lead to more business for you. With Mercury Road’s franchise candidates, you can rest assured that you are getting the very best quality franchise sales leads that your money can buy and you will see a higher return on investment as a result.

About Natalie

Natalie Nutter, our founder and chief innovator, has traveled an indirect road to being the leader in franchise sales leads today. Her experience, while varied, had set the foundation for success long before she was even aware of the need for a higher-quality lead generation technology and process.

She started her career in a different field entirely. After being one of 10 women total to graduate in her year at Purdue University with a degree in Mechanical Engineering, she started a 15-year stint in Mechanical Design Automation. Her efforts in the field helped propel her company Rasna Corporation to the number three spot on Inc. Magazine’s 100 fastest growing companies list. Later, Rasna Corporation sold for $500 million.

Next, Natalie decided to try her hand at Business Automation Design in software development. She joined the start-up team for Blue Martini Software and was instrumental in the company’s public offering just two years later with a $400 Billion peak market cap.

In the mid 2000s, Natalie had transitioned to a franchise consultant. She quickly grew frustrated at the quality of franchise sales leads she received. She felt that she spent too much time qualifying and chasing down individuals then she did actually closing business. Her experience with automation of both mechanical design and business systems helped her to analyze the franchise sales lead generation process with a new perspective and then optimize it for her success.

The word spread that Natalie knew how to get franchise sales leads that closed. Soon, her colleagues were after her to get them franchise sales leads as well. Natalie saw a demand and co founded a company to meet it. That company was Mercury Road.

Never content to rest on past success, Natalie continues to innovate business as usual and redefine the industry standard for franchise sales leads. Let her put her experience and creative approach to work for your business.

Click here to contact us about generating franchise candidates for your franchise offering.